Uncategorized – Playfultrophies https://playfultrophies.com/ News Tue, 13 Aug 2024 11:20:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 How to Optimize Agency Marketing With AI https://playfultrophies.com/how-to-optimize-agency-marketing-with-ai/ https://playfultrophies.com/how-to-optimize-agency-marketing-with-ai/#respond Tue, 13 Aug 2024 11:20:29 +0000 https://playfultrophies.com/?p=72415 Social Marketing Trends


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Content Automation: How to Simplify Your Content Process https://playfultrophies.com/content-automation-how-to-simplify-your-content-process/ https://playfultrophies.com/content-automation-how-to-simplify-your-content-process/#respond Tue, 13 Aug 2024 11:16:52 +0000 https://playfultrophies.com/?p=72412 Social Marketing Trends


The data you’ve been missing!

Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 265,000 marketers!

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Creating an AI Assistant: How to Get Started https://playfultrophies.com/creating-an-ai-assistant-how-to-get-started/ https://playfultrophies.com/creating-an-ai-assistant-how-to-get-started/#respond Tue, 13 Aug 2024 11:13:18 +0000 https://playfultrophies.com/?p=72409 Social Marketing Trends


The data you’ve been missing!

Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 265,000 marketers!

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Forget Everything You Know About Social Media: Embracing Chaos https://playfultrophies.com/forget-everything-you-know-about-social-media-embracing-chaos/ https://playfultrophies.com/forget-everything-you-know-about-social-media-embracing-chaos/#respond Tue, 13 Aug 2024 11:09:42 +0000 https://playfultrophies.com/?p=72406 Social Marketing Trends


The data you’ve been missing!

Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 265,000 marketers!

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AI Prompting for Writing: How to Get High-Quality Output https://playfultrophies.com/ai-prompting-for-writing-how-to-get-high-quality-output/ https://playfultrophies.com/ai-prompting-for-writing-how-to-get-high-quality-output/#respond Tue, 13 Aug 2024 11:06:02 +0000 https://playfultrophies.com/?p=72403 Social Marketing Trends


The data you’ve been missing!

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Video Content Marketing Strategy: Balancing Quality and Quantity https://playfultrophies.com/video-content-marketing-strategy-balancing-quality-and-quantity/ https://playfultrophies.com/video-content-marketing-strategy-balancing-quality-and-quantity/#respond Tue, 13 Aug 2024 11:02:03 +0000 https://playfultrophies.com/?p=72400 Social Marketing Trends


The data you’ve been missing!

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How to Create Stunning AI Thumbnails for YouTube https://playfultrophies.com/how-to-create-stunning-ai-thumbnails-for-youtube/ https://playfultrophies.com/how-to-create-stunning-ai-thumbnails-for-youtube/#respond Tue, 13 Aug 2024 10:58:49 +0000 https://playfultrophies.com/?p=72397 Social Marketing Trends


The data you’ve been missing!

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Embracing Humor in Your Writing: The Funny Side of Business https://playfultrophies.com/embracing-humor-in-your-writing-the-funny-side-of-business/ https://playfultrophies.com/embracing-humor-in-your-writing-the-funny-side-of-business/#respond Tue, 13 Aug 2024 10:55:01 +0000 https://playfultrophies.com/?p=72394 Social Marketing Trends


The data you’ve been missing!

Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 265,000 marketers!

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Google rolls out new features for Local Service Ads https://playfultrophies.com/google-rolls-out-new-features-for-local-service-ads/ https://playfultrophies.com/google-rolls-out-new-features-for-local-service-ads/#respond Tue, 13 Aug 2024 10:53:03 +0000 https://playfultrophies.com/?p=72391

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending.

Profile photos

This update aims to increase ad engagement and potentially improve ad rankings for local service providers.

How it works:

Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.

Photos won’t appear in every ad, depending on user queries and other factors.

Google’s recommendations:

Upload 3-5 high-quality images to your LSA profile.

Ensure photos are relevant to your work, original, and not copied or stolen.

What to watch. How this change affects ad performance and ranking for local service providers, especially those who haven’t previously focused on visual content in their profiles.

Are you getting the most from your stack? Take our brief 2024 MarTech Replacement Survey

Ad spending controls

The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. This gives advertisers more control over their spending, potentially preventing unexpected budget overruns. 

Key features:

Immediate effect upon setting.

Automatic campaign stoppage when limit is reached.

Monthly reset on the 1st of each month.

Flexible management – can be updated anytime.

How it works. Advertisers can toggle the account spend limit on or off, set a specific monthly limit, view last month’s spend and monitor current month’s spend and remaining budget through the Local Service Ads interface.

Dig deeper: Why marketers must combat the hidden threat of MFA sites

Yes, but. Due to reporting lag, there’s a possibility of exceeding the set limit, especially when:

Setting a limit for the first time.

Lowering an existing limit.

Advertisers are responsible for paying any excess charges if the limit is exceeded.

The catch. If the limit is exceeded, all ads will stop running until the next month.

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Business email address

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Building Custom GPTs: Personalizing an AI Assistant https://playfultrophies.com/building-custom-gpts-personalizing-an-ai-assistant/ https://playfultrophies.com/building-custom-gpts-personalizing-an-ai-assistant/#respond Tue, 13 Aug 2024 10:50:31 +0000 https://playfultrophies.com/?p=72388 Social Marketing Trends


The data you’ve been missing!

Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 265,000 marketers!

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